DIgital Marketing and SEO – Why they are Both Important
Try to imagine where you have an outlet and you don’t have any signage placed on it. No name, windows or anything of which is particular to it. You would be facing the case where people are going to look for another product that’s the same with yours compared to what you are selling. If your shop have a name as well as a product image, this will be able to attract a lot of people and they will be asking you on what you are selling and there are even those who would even share their experience to other people with regards to your products and shop.
An example on such cases would be a website which has not been optimized and the other is an optimized website.
SEO or Search Engine Optimization is the process of creating a web page which is one that’s easy to categorize and easy to find. This could help customers to actually find out more about your business from the other companies of which are available. This means that SEO is also an important part when it comes to your digital marketing strategy. This is concerned with a holistic move to help drive customers towards your business through the online platforms. To do this, it is very important to see to it that the website is going to rank higher in Search Engine Result Page (SERP). To help you understand about it more, an example to this is that there are about 14 billion searches online that happens each month. Just imagine about a fraction of that billion searches happen on your business. When you wish to get that benchmark, the website you own should be able to rank higher in the SERPs and this must also perform well when it comes to social media marketing and in pay per click (PPC) activities that should also get along together with the digital marketing tasks of this digital marketing company.
Advertising is considered to be a very important part for any business. If ever a business goes online, the advertising is going to work best in garnering big amounts of web traffic. SEO likewise offers an opportunity on free advertising.
Proper SEO will help in making a website rank on the first page of SERP. Bear in mind also that most people usually just scans and also reviews the first two page of SERP. Be aware also that about 75% of consumers use search engines in finding local business information. If you compare it with online marketing like PPC, email marketing programs and social media marketing, SEO can actually give good ROI. In a daily basis, there’s about 85% customers that checks online reviews before they buy any products.